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There are many, many reasons. Some of the principal reasons relate to this basic fact: The function of opposition research is to help your campaign communicate how and why you'd be the best candidate the voters could choose to seize the opportunities and solve the problems that confront your jurisdiction.
When done wrong, opposition research can cause your campaign headaches, including fatal headaches. Done right, though, opposition research will be a major contributing factor in your victory.
As a voter file vendor, this is not a new question for us. In fact, we have found our greatest competition is from clients who decide to “bring the voter file in-house”.
Is this wise?
Like most decisions, nothing is always right or always wrong. But there are certain arguments that should be considered by every campaign or party that is considering the building and management of their voter file in-house.
1. Bringing it in-house
Filing campaign statements with the State Elections Board (SEB) or any government agency can be a nerve racking and mentally exhausting experience. Having to itemize nearly every transaction, complete complicated forms and follow obscure rules make reporting a challenging job.
The frequency of reports, rapid turnaround required during election season and requirement for exact reporting makes campaign reporting scary for even the most seasoned professional accountant.
With all of that said, after working for years with many clients, we have come up with some best practices
So you want to run for an elected office? Answering the following questions can help you confirm that running is the right decision for you.
1) Why do you think you are the best person for the position you seek?
2) Does your immediate family understand that if you are running for an elected office you will be spending many hours away from home during the campaign?
3) Do you have anything in your personal background (public records, credit reports, financial obligations, business or employment experience, etc.) that you would not want to be mad
Hiring campaign consultants can be tough on a candidate or manager, and the wrong initial choices may start a campaign into a death spiral.
Fortunately, there are some common-sense guidelines to help your campaign gain altitude.
This question often goes unasked. In the excitement and tension of starting a campaign, jobs are created, people hired, and tasks assigned based on assumptions, not planning.
The old axiom, “If you want to be a candidate, find a manager. If you want to be